Hisense plans smaller 4K TVs for less than the competition

The new big screen TV format with more picture than Full HD will possibly arrive next year for a price well under what you can currently buy them for, with Hisense looking to get in on the action.

Announced in America overnight and set to be shown at the Consumer Electronics Show in Las Vegas next year, the Hisense XT880 is the company’s first Smart TV with a 4K resolution, adopting the new “Ultra High Definition” or UHD format, changed recently from what it used to be called, Ultra Definition (UDTV).

“The XT880 series brings together all of the latest features available on high-end televisions today,” said Hisense’s JoAnne Foist. “With automatic backlight control, contrast enhancement and the XT880’s best-in-class video processing and scaling features, the XT880 represents the pinnacle of Hisense’s R&D strengths and bold design language.”

Three sizes will be launched from the company as soon as next year, with 50, 58, and 65 inch varieties offered, all including support for 3D, WiFi, and a range of Smart TV features including Skype, web browsing, social networking, and more.

No word yet if Hisense in Australia plans on selling the TVs, which should retail for much less than the $20,000-25,000 84-inch models manufactured by LG and Sony, but we’ve asked, and should have more on this soon

UPDATE (1.22pm): A representative for Hisense in Australia just confirmed to GadgetGuy that the XT880 4K TV will be launching locally in 2013, with specific dates announced at CES in January.