Doro launches a 3G smartphone for seniors

Nearly all mobile manufacturers make handsets with touchscreens, and now the Swedish phone maker Doro is joining them, with the company announcing a new phone for seniors that makes Android easy to use.

Announced at Mobile World Congress in Spain, the Doro PhoneEasy 740 isn’t likely to be the most advanced phone in the tech world, but will aim to bridge the gap between touchscreen devices and the elderly, with an easy to use interface designed for seniors.

“We continue to adapt to the evolving needs of the senior audience, which is overall becoming more tech savvy,” said Doro CEO Jérôme Arnaud. “After the development of our 3G feature phones, the Doro Experience is another innovation which further expands the accessible mobile market among seniors. We have applied our extensive knowledge of seniors to our smart devices and applications.”

While Doro hasn’t given us a spec lift for the handset, we don’t expect it to be a iPhone beater. Rather, it will feature a touchscreen, slide-out physical keyboard, and an Android skin designed for simplicity and ease of use.

Last year, Doro released the PhoneEasy 410s GSM, a simple clamshell phone with few features that emphasised ease of use for elderly people who may have trouble with smartphones.